UNIQLO POP-UPS
Two 20-foot shipping containers toured New York City as mobile retail shops, introducing Uniqlo to the United States. Designed as branded pop-up stores, these containers were placed in various neighborhoods for special events, showcasing the brand in a dynamic and adaptable way.
Each container was fully outfitted with shelving, a cash wrap, and a custom-designed fitting room. Vertical windows aligned with shelving units displayed folded merchandise on the exterior, emphasizing the warehouse-like stacks characteristic of Uniqlo's identity.
The fitting room featured a unique accordion-style design, with a custom duct that could be retracted toward the ceiling via a manually cranked pulley system. Linear bands of light illuminated both the floor and ceiling, while dressing mirrors at either end visually extended the compact interior, enhancing the sense of space.
These mobile stores combined functionality, branding, and innovation, offering a striking introduction to Uniqlo’s distinctive retail experience in the U.S.
DRAWINGS
Credits
Client: UNIQLOType: Mobile Retail
Location: Global
Size: 160 SF
Design: 2006
Photography: Danny Bright