Client: Goldman Properties
Project Type: Café’, Storage, Advertisement
Location: New York City
Structural Consultant: Robert Silman Associates
Thirty shipping containers are stacked to infill an extremely narrow lot at a major New York City intersection. The irregular lot is over 170’ long by 20’ wide and posed a real challenge for potential usage and development. The Billboard Building is conceived as a long structure that occupies the area with a strong sculptural presence. The horizontal aspect of the containers and the perceived movement of the façade - as they are pushed in and out within the lot line - enhance the dynamic flow of traffic along this busy artery. The container doors and ends are removed and replaced with light-boxes to display rotating signage and video art. The façade advertisements provide another graphic layer to the building and serves as a potential source of revenue for the building owners.