PRODUX SHOP

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Name: PRODUX 
Type: clothing store
Location: West Village, NY

The graphics of the store sign are folded in three dimensions (floor, side walls, ceiling) around the square back wall of the store space. Straight lines (clothing racks, shelves, lighting fixtures) run across the generated prism penetrating the back wall.

The rear back wall, made out of shipping pallets, is lined with a blue tarpaulin. Its central portion rolls forward stretching the lining to generate a booth for the fitting room.