Project Name: WHITENESS PROJECT
Project Type: installation
Design: Ada Tolla + Giuseppe Lignano, Principals, Sara Valente, Project Architect
Client / Conceiver: Whitney Dow
Location: Tribeca Film Festival, Storyscapes
Size: 1,000 SF
Photography: Danny Bright
LOT-EK collaborated with documentary filmmaker Whitney Dow to conceive a physical experience for the WHITENESS PROJECT.
The Whiteness Project is an interactive investigation into how Americans who identify as “white” experience their ethnicity. An ongoing body of filmed interviews builds a powerful story-based record of how whiteness is lived in America. The project encourages white Americans to become fully vested participants on the issue of race in American society.
The STORYSCAPES installation envelops viewers into an open, accessible yet immersive media experience. The three-sided space is defined by two large projections and by the communal seating for the audience. It engages viewers through image and sound, to stimulate questioning and to encourage direct interaction and feedback. The physical space, half hard half soft, half dark half glowing, half black half white, is conceived to express, remind and incentivize such questioning.
Capturing a corner cyclorama within the gallery space, the installation is demarcated by the physical edges of the large communal seating. A black plywood triangular bleacher is the hard base to anchor the upper soft enclosure, made out of two large white canvases stretched between ceiling and seating.
Two large projections, displaying the millennial interviews on one screen and general data on ‘whiteness’ as well as viewers feedback on the second screen, face the stepped communal seating. An array of overhead speakers projects sound directly onto the viewers animating the seating area with the millennial voices.