LOT-EK
COCA-COLA popup

a traveling unit for a larger experience

completed

2013

location

somewhere in the U.S.

client

Coca Cola

size

640 SF

collaborators

Marcelo Ertorteguy, Reza Zia, project lead

awards

concept & vision

two containers are installed to form an X, with one container divided in half on a diagonal, for a fluid use of both interior and exterior space

design & architecture

the exterior volume is silver, a background for the changing branding of the company. The interior, accessible from large glass panels at the intersection of the container units, is lined all around with shelves for merchandise and refrigerators for beverages

impact & significance

we are excited to work for such an icon and set a higher ambition for the popup - the slightly more complex transportation logistics are balanced by the layout and programming of the indoor/outdoor spaces it shapes.

Dec 1, 2026

LOT-EK lectures at RIT Vignelli Center, Rochester

LOT-EK lectures at RIT Vignelli Center, Rochester

Nov 16, 2026

LOT-EK lectures at Jefferson University CADE, Philadelphia

LOT-EK lectures at Jefferson University CADE, Philadelphia

Oct 10, 2026

The Black SchoolHouse opens!

The Black SchoolHouse opens!

Jul 7, 2026

LOT-EK on Wallpaper* US400 list

LOT-EK on Wallpaper* US400 list

Apr 6, 2026

LOT-EK and Carroll House on PIN-UP 40

LOT-EK and Carroll House on PIN-UP 40