Dec 12, 2025
WE START WITH THE THINGS WE FIND
a traveling unit for a larger experience
2013
somewhere in the U.S.
Coca Cola
640 SF
Marcelo Ertorteguy, Reza Zia, project lead
concept & vision
two containers are installed to form an X, with one container divided in half on a diagonal, for a fluid use of both interior and exterior space
design & architecture
the exterior volume is silver, a background for the changing branding of the company. The interior, accessible from large glass panels at the intersection of the container units, is lined all around with shelves for merchandise and refrigerators for beverages
impact & significance
we are excited to work for such an icon and set a higher ambition for the popup - the slightly more complex transportation logistics are balanced by the layout and programming of the indoor/outdoor spaces it shapes.
Dec 12, 2025
WE START WITH THE THINGS WE FIND