LOT-EK
COCA-COLA popup

a traveling unit for a larger experience

completed

2013

location

somewhere in the U.S.

client

Coca Cola

size

640 SF

collaborators

Marcelo Ertorteguy, Reza Zia, project lead

awards

concept & vision

two containers are installed to form an X, with one container divided in half on a diagonal, for a fluid use of both interior and exterior space

design & architecture

the exterior volume is silver, a background for the changing branding of the company. The interior, accessible from large glass panels at the intersection of the container units, is lined all around with shelves for merchandise and refrigerators for beverages

impact & significance

we are excited to work for such an icon and set a higher ambition for the popup - the slightly more complex transportation logistics are balanced by the layout and programming of the indoor/outdoor spaces it shapes.

Dec 12, 2025

WE START WITH THE THINGS WE FIND

WE START WITH THE THINGS WE FIND