Dec 12, 2025
WE START WITH THE THINGS WE FIND
we design a photo/video exhibit as a sequence of niches or chapels
2003
Soho, New York
Steven Klein + Madonna
5,000 SF
Deitch Projects, New York / Luis Vuitton, Tokyo / Gary Tatintsian Gallery, Moscow
concept & vision
a dense blue labyrinth atmosphere is interposed by Steven Klein’s large, projected photos and animated images of Madonna, captured in suspended hollow volumes. We evoke wandering through an Italian baroque church, with the large, magically lit paintings that fill side chapels
design & architecture
large projected images are isolated three-dimensional objects, placed along the central axis of the gallery space in alternating direction in a dark, dense blue-light atmosphere. Visitors move through them discovering and viewing images one at a time in absolute absorption
program & use
our volumes float held by a pipe scaffold. Slanted floor and ceiling widen them up towards the viewer, generating a physical distance from the images and an enhanced visual draw. Sound experience is enhanced by speakers embedded into floor and ceiling of the volumes surfaces, covered with convoluted acoustic foam inward and foil-faced fiber insulation on the outside. Yellow graphic lines guide viewers through the gallery
impact & significance
an early exhibit of digital, animated images as an opportunity to value and focus on each portrait, and experience sequence and discovery of each space
Dec 12, 2025
WE START WITH THE THINGS WE FIND