LOT-EK
MADONNA+KLEIN x-tatic process

we design a photo/video exhibit as a sequence of niches or chapels

installed

2003

location

Soho, New York

client

Steven Klein + Madonna

size

5,000 SF

installed at

Deitch Projects, New York / Luis Vuitton, Tokyo / Gary Tatintsian Gallery, Moscow

awards

concept & vision

a dense blue labyrinth atmosphere is interposed by Steven Klein’s large, projected photos and animated images of Madonna, captured in suspended hollow volumes. We evoke wandering through an Italian baroque church, with the large, magically lit paintings that fill side chapels

design & architecture

large projected images are isolated three-dimensional objects, placed along the central axis of the gallery space in alternating direction in a dark, dense blue-light atmosphere. Visitors move through them discovering and viewing images one at a time in absolute absorption

program & use

our volumes float held by a pipe scaffold. Slanted floor and ceiling widen them up towards the viewer, generating a physical distance from the images and an enhanced visual draw. Sound experience is enhanced by speakers embedded into floor and ceiling of the volumes surfaces, covered with convoluted acoustic foam inward and foil-faced fiber insulation on the outside. Yellow graphic lines guide viewers through the gallery

impact & significance

an early exhibit of digital, animated images as an opportunity to value and focus on each portrait, and experience sequence and discovery of each space

Dec 12, 2025

WE START WITH THE THINGS WE FIND

WE START WITH THE THINGS WE FIND