LOT-EK
whiteness project @ the TRIBECA FILM FESTIVAL

a collaboration with filmmaker Whitney Dow to conceive a physical, shared experience for the WHITENESS project

completed

2016

location

Tribeca Film Festival STORYSCAPES

size

1,000 SF

client

Whitney Dow

size

1,000 SF

collaborators

Sara Valente, project lead

photography

Danny Bright

awards

concept & vision

the Whiteness Project is an interactive investigation by filmmaker Whitney Dow into how americans who identify as 'white' experience their ethnicity. An ongoing body of filmed interviews builds a powerful story-based record of how whiteness is lived in America. The project encourages white Americans to become fully vested participants on issues of race

design & architecture

the STORYSCAPES' installation envelops viewers into an open, accessible yet immersive media experience. The three-sided space is defined by two large projections and a communal seating for the audience. It engages viewers through image and sound, to stimulate questioning and to encourage direct interaction and feedback

program & use

a black plywood triangular bleacher is the hard base to anchor the upper soft enclosure, made out of two large white canvases stretched between ceiling and seating. Two large projections, displaying millennial interviews on one screen and general data on ‘whiteness’ and viewers feedback on the second screen, face the stepped communal seating. An array of overhead speakers projects sound directly onto the viewers animating the seating area with millennial voices

impact & significance

the installation physical space, half hard half soft, half dark half glowing, half black half white, is conceived to express, remind and encourage questioning

Dec 12, 2025

WE START WITH THE THINGS WE FIND

WE START WITH THE THINGS WE FIND