Dec 12, 2025
WE START WITH THE THINGS WE FIND
a ribbon of translucent fiberglass transforms a raw concrete space of a designer retail store
2000
Seoul, Korea
8,000 SF
Shinsegae Inc., Seoul
John Hartmann, project lead
concept & vision:
we insert ribbons of translucent fiberglass inside a raw concrete space. Supported by steel pipe frames, the ribbons appear to float between floor and ceiling, providing light and working as shelving
design & architecture:
our panels are contoured to create two indentations, two continuous grooves, a lower one for shoes and a larger upper one for boots, bags and accessories. Rolling walls made out of the same panels are plugged into these grooves to break up the space on both levels for different designers. The ribbon glows with fluorescent flight produced by fluorescent tubes attached to the rear of each fiberglass panel. Different color gels can be installed around the fluorescent tubes to change the color of part or of the whole environment
Dec 12, 2025
WE START WITH THE THINGS WE FIND